New contribution to the book “Winning with IP”
Mark Peters is the author of a contribution in the latest edition of the book Winning with IP: Managing Intellectual Property Today. The sixth edition of the publication will be released on 26 March 2026 and brings together contributions from international experts in business, innovation and law.
The book explores how companies can strategically use intellectual property (IP) to protect innovation, drive growth and build long-term enterprise value. For technology-driven companies in particular, intellectual property plays a key role in competitiveness and scaling.
AI, data and regulation in the EU
In his article “Innovating with AI and Data in the EU”, Mark Peters analyses the regulatory framework for artificial intelligence, data and copyright in the European Union. The article focuses on current developments surrounding the AI Act, the Data Act, and copyright issues related to AI systems and training data.
IP strategies for innovative companies
The contribution highlights the challenges and opportunities arising from European regulation for innovative companies and examines the role a strategic IP perspective plays when navigating emerging technologies.
Further information about the book is available via Novaro Publishing and at winningwithip.com.