Beiersdorf celebrates initial victory at the Federal Supreme Court

In the dispute over the withdrawal of the "Nivea blue" colour trademark, the "Horizont" trade journal quotes the opinion of Grünecker attorney Dr Holger Gauss. "Beiersdorf should now invest in advertising", advises Dr Gauss. Until the new consumer survey required by the Federal Patent Court began, Beiersdorf can could the opportunity to catch public attention, says Dr Gauss.