European Court of Justice rules on Three-Dimensional Trademark

The European Court of Justice denied trademark protection for a three-dimensional mark showing upper and lower surfaces of a LEGO toy cuboid. The Court’s main argument is that the trademark shows only the form of the product, which form is mandatory to obtain a technical result. The Court concluded that according to European trademark law, it is not possible to protect without any time limit a technical result or solution by means of a trademark.