In the new edition of the JUVE Handbook, the editors praise the firm's "strong profile of its own in soft IP" and highlight its expertise in anti-counterfeiting and protection against imitation. The editors note that the Grünecker team has "built up an extensive service over the years" that "more and more clients from the luxury goods sector appreciate."  In addition to "know-how in the fashion sector," the firm's experience in the technology sector is also attested, which is trusted by "an impressive number of large tech groups from the US as well as Asia." According to the JUVE editorial team, the "close and well-rehearsed cooperation with the renowned patent practice" is another success factor.

A competitor attests: "Simply a good IP firm, to be recommended without reservation".

Often recommended by clients and competitors are attorneys Maximilian Kinkeldey ("rhetorically excellent, also in English, one of the best IP attorneys", "very responsive", "very goal-oriented, pragmatic, cooperative and creative", competitor), Nicolás Schmitz ("expert and experienced trademark attorney", competitor), Holger Gauss ("fast and creative, top in terms of content", "all-round talent in IP, good litigator", competitor) and Anja Franke. Philipp Strommer is also increasingly recommended ("good design lawyer", competitor).

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