Micro Cotton, Aldi loses trademark protection proceedings

The Federal Supreme Court decided that the Indian proprietors of the trademark Micro-Cotton are entitled to trademark protection. In the specialist magazine TextilWirtschaft, Dr. Nicolás Schmitz, Attorney-at-Law at Grünecker, comments on the decision. The term is considered a made-up word worthy of protection in Germany, not, however, in other countries. Companies should therefore have trademark names protected in individual countries, even if the costs of that are, at first glance, higher, recommends Dr. Schmitz. They can thus ensure that trademarks which are no longer considered made-up words, in the UK for example, continue to be protected in other major markets.