Dr. Holger Gauss

Admitted to the Bar, Certified IP lawyer

gauss@grunecker.de     S/MIME

+49 (0) 89 21 23 50

Office: Munich

Languages: German, English

Expertise

Holger Gauss brings over two decades of experience to his practice. He specializes in advising clients on registering and enforcing trademarks, designs and copyrights. Additionally, he supports clients in matters related to advertising and competition law and personality rights.

Holger is widely recognized for his extensive expertise in combating product piracy, parallel imports, and protection against knock-offs, including handling border seizures. He represents clients in litigation before all German courts, the German Patent and Trademark Office (DPMA), the European Union Intellectual Property Office (EUIPO), and the European Court of Justice in Luxembourg.

Furthermore, Holger provides strategic guidance to clients on intellectual property issues, particularly in cross-border disputes, and manages global trademark portfolios. His diverse client base includes major international corporations and medium-sized companies across various sectors, with a notable presence in luxury goods, fashion/outdoor, pharmaceuticals, medical devices, and (new) media. In recent years, he has emerged as a key contact for young US technology companies and startups from the Bay Area.

Holger has been an active member of the International Trademark Association (INTA) since 2008, contributing to various committees, including the Unreal Campaign Committee since 2020. Additionally, he is a member of the Expert Committee for Design Law of the German Association for the Protection of Intellectual Property (GRUR) and the Pharmaceutical Trade Marks Group (PTMG).

Outside of his professional endeavours, Holger enjoys attending equestrian sports and live music events.

Areas

  • Trademark Infringement & Product counterfeiting
  • Trademark Law
  • Designs
  • Copyright Law
  • Competition Law

Key points

  • Fashion
  • Luxury goods
  • Outdoor/Sports
  • Pharmaceuticals
  • Medical products
  • Technology companies
  • Media and new media

Vita

  • Studied law at the Eberhard Karls University of Tübingen; first state examination in 1999
  • Legal clerkship at the Regional Court of Stuttgart; second state examination, 2001
  • Admitted to the bar, 2001
  • Lawyer at a law firm specializing in intellectual property in Stuttgart, 2001-2002
  • Trainee at a law firm specializing in IP in Beverly Hills, USA 2002
  • Doctorate at the Philipps University of Marburg, dissertation on the topic: “The human being as a trademark: licensing of name, image, voice and image in German and US law”, 2005
  • Certified specialist lawyer for intellectual property law, 2007
  • Partner at Grünecker, since 2013

Publications & lectures

Author in the Handbook of Personal Rights, Chapter: Trademark law
2nd edition, 2019

Publications and blog posts on trademark, design and competition law

„Current Issues in Parallel Importation Law”
Speaker at the INTA Annual Meeting, 2019

„Competition law for companies“
Webinar 2020

Online lecture series IP to Go
Co-host, 2020/2021

„Current Developments in Design Law at national and EU level”
AIPLA/GRUR Webinar 2021

„Competition & Copyright Law – Dos & Don’ts in Marketing“
Webinar 2021

„Social Media & Law”
Webinar, 2022

„Enforcement of Hague Designs in German Courts”
WIPO/GRUR Webinar, 2022

“Strategies for IP Litigation in Germany”
Lecture for the Greater Geneva IP Network Group, 2023

Awards & Rankings

Nominated as Soft IP Practitioner of the Year, Managing IP EMEA Awards 2026

Gold Tier Ranking for Trademarks

“Holger is a joy to work with. He is highly responsive, knowledgeable, and attentive to client queries and their context, providing clear, straightforward advice that is solution-oriented and focused on resolving the issue to ensure clients receive the right support.” (WTR 1000, 2026)

Gold Tier Ranking for Trademarks

„Holger understands his client’s needs and develops creative, practical brand protection strategies, while also recognising the importance of delivering that advice efficiently and promptly for demanding clients. He is also exceptionally well connected and able to involve practitioners from other jurisdictions in cross-border disputes” (WTR 1000, 2026)

Leading Partner for Trademarks, Legal 500 Germany 2026

Recommended Lawyer for Trade Mark & Unfair Competition, Chambers Germany 2026

Leading Attorney in his field, Handelsblatt and Best Lawyers, 2026 edition

“professional, experienced trademark lawyer,”
“super IP lawyer,” competitor, JUVE 2025/2026

Gold – Individuals, World Trademark Review
“Holger Gauss is a real trademark guru. He attentively listens to his clients’ queries and offers crystal-clear, solution-oriented advice that is tailored to address the specific issues at hand. Holger ensures clients receive precisely the support they need. His responsiveness, friendly demeanour, vast knowledge and seamless collaboration make him a joy to work with”, World Trademark Review (WTR 1000), 2025

“He is incredibly well connected and is able to quickly bring in excellent, responsive counsel in other countries within the EU and outside, particularly in complex, cross-border disputes.”, Chambers, 2023

“Holger Gauss is highly responsive, creative and pragmatic in his approach. He understands the needs and whims of demanding clients.”, Chambers, 2023

Trademark star – Germany, IP Stars, 2023

“Holger is a well-regarded practitioner; clients love working with him.”, Chambers, 2023

“Holger Gauss convinces in the fashion, pharmaceutical and media sectors (…)” Legal500, 2023

“fast and creative, top in terms of content”, “all-round talent in IP, good litigator”, competitor, JUVE, 2023

Gold – Individuals, World Trademark Review
“Holger is a sharp strategist who is able to handle the most complex trademark disputes. His network is expansive and incredibly loyal, and he understands the needs and demands of fast-paced US-based clients. Holger is responsive, practical, friendly and has an excellent sense of humour.”, World Trademark Review (WTR), 2023