Trademark Prosecution

Trademarks are vital for the successful marketing of products and services. They offer recognition value, represent quality and symbolise values and corporate philosophy. No wonder trademarks rank among a company’s most valuable assets and must be protected against competitors and infringers.

Our award-winning trademark team is passionate about brands and what they stand for. We help you secure effective protection so you can focus on delivering the best products and services to your customers. We offer the full range of trademark-related services – including trademark clearances, portfolio development, and trademark prosecution but also enforcement of your trademarks, including trademark litigation on a national and multinational level.

We represent start-ups, SMEs, and multinational corporations and understand the requirements and expectations of various business sectors. We develop a comprehensive trademark strategy for you that is aligned with your corporate strategy and your goals. Especially in multinational trademark portfolios, we emphasise strategic advice and combine national trademarks, EUTMs and international registrations under the Madrid Agreement.

We have more than 40 attorneys-at-law and several highly qualified paralegals in our team, in charge of more than 20,000 registered trademarks and many domain name portfolios. You benefit from the economics of scale and can always rely on our experience with hundreds of trademarks filed annually in all industries: IT and (new) media, pharmaceuticals & medical products, sports, fashion, luxury goods and food & beverages. Due to our leading position in IP, we can spot changes in the market quickly and help you to identify new opportunities.

Our day-to-day work takes us through hundreds of trademark, company name and domain clearances annually. We provide tailor-made advice for developing and consolidating your trademark portfolios and work with an established network of local counsels worldwide, and our choices of the best local counsel is always driven by your specific strategy and budget.

Focus areas

  • Strategy advice
  • Trademark prosecution worldwide
  • Portfolio management worldwide
  • Opposition and cancellation proceedings
  • Trademark enforcement
  • Licensing agreements